Job Purpose:

Implement Marketing and sales strategy for assigned brand to meet established sales or market share targets

Job Responsibilities:

• Perform a range of activities to effectively market assigned brand, such as conducting market research: support in overseeing product development and design; support in setting prices; support in launching new products; overseeing advertising campaigns: and monitoring sales trends of assigned brand.
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the assigned brand.
• Monitor, analyze, and evaluate assigned product/brand performance and customer feedback to generate new product ideas, identify brand features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example NBD, CLM, CS. MARCOM and VAS) to implement these changes
• Prepare sales forecasts and budgets; monitor Sales volume, revenues and costs against forecasts and adapt plans to improve the sales performance of the assigned brand.
• Liaise with advertising and promotions specialists to support the design sales campaigns and sales collateral for the assigned brand that are effective and appropriate for the target audience.

Strong brand management skills

Excellent communication and presentation skills

Good negotiation and influencing skills

Excellent problem solving & analytical skills

Team Management

Proactive