Job Purpose:

• Process owner of Geo Marketing function of the company
• Commercially optimize CAPEX (Existing and future investment) and OPEX (Revenue and network utilization) on geo marketing principles

Job Responsibilities:

• Integration of Geographical intelligence into all of Warids marketing aspects including sales and distribution
• Any aspect of the marketing mix-the Product, Price, Promotion, or Place (geo targeting).
• Market Segmentation
• Objectively manage and plan network expansion
• Campaign design for underutilized regions and Districts to increase the traffic.
• Run & Control demand based site selection whereas the territory/area/location is the fundamental factor
• Using Geo-location information and Digital maps is the key.
• Regular monitoring of cluster wise utilization and share the updated report twice a month.
• Preparing and delivering daily, bi-weekly and monthly reports to be presented to the management encompassing network traffic, Network utilization, City Utilization, Cluster Utilization, VLR subs track record and subscriber analysis.
• Responsible for business case development for newly integrated sites , Repeater installation ,LBC campaigns
• Responsibilities include preparation of business cases for expansion plans, conducting joint surveys of short-listed destinations, development of business proposals for indoor solutions, post launch evaluation and conducting business analysis for ad-hoc projects
• Regular visits of underutilized clusters/districts for coverage check before launch of the campaign.

Strong command over Ms, Excel, Power point & Microsoft Word.
Outstanding written & verbal communication skills.
Knowledge of statistical analysis (regression & correlation analysis)
Good analytical & problem solving skills.
Ability to manage team dynamics & work independently
Excellent planning & organization skills
Proactive approach & willingness to take ownership of issues