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Specialist Business Intelligence
Job Detail
Telecommunication / ISP
Sales & Business Development
Total Position
Job Type
Full Time/Permanent ( First Shift (Day) )
Job Location
No Preference
Minimum Education
Degree Title
BS/MS – Business Studies or Computer Sciences
Career Level
Experienced Professional
Minimum Experience
2 Years(2-4 Years with a year of CVM experience)
Apply By
Jan 13, 2017
Posted On
Jan 11, 2017
Job Description

Job Description:

• Implement Micro-segmentation strategy & roadmap and align it with organizational KPIs

• Deep understanding of customer lifecycle management and customer value management along with revenue responsibility of CVM’s contribution to the company

• Promote the utilization of Micro-segmentation as a strategic tool for retention and ARPU    enhancement.

• Responsible for the management /Enhancement of Post-Promo Campaign analysis for clearer accessibility to performances of campaigns

• Manage & Improve processes for monitoring of the retention and revenue campaigns for gauging effectiveness of initiatives.

• Ensure end to end smooth design / implementation of the campaigns as per plan.

• Engage in formation/improvement of churn prediction, SNA and behavioral segmentation to       yield better campaign results.

• Carrying out end to end BTL operations in coordination with all stake holders

• Ensure proper tracking / reporting of campaigns and budgets.

• Ensure post campaign analysis is done to the satisfaction of the stakeholders.

• Ensure development/improvement in systems and processes for campaign implementation and ensure that they are followed.

• Introduce internal audits to ensure quality in implementation

• Extract and formulate data from DB systems for campaign analysis.

• Being able to generate business value from real-time triggers and configure them  

Essential Skills

Knowledge of Customer Lifecycle/Value Management & Contextual Marketing

Desirable Skills

Strong Analytical Thinking & Decision Making

Strong hold over numeric insights

Computer Proficiency

Proficient in Microsoft Office, MS Excel in particular, data analysis tools

Other Details/Skills

Excellent Presentation & Communication Skills

Area of Specialization

Micro segmentation, Contextual Marketing, Customer Value Management, Analysis, Telecom